Now, this is the type of news we love receiving at Temple Tutorials! — Estée Lauder has signed Kendall Jenner, fashion’s new breakout star and social media sensation as their new face. Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.” – Estée Lauder
“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling. I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.” – Kendall Jenner
We couldn’t be more excited! Congratulations Kendall, we can’t wait to see more of this awesome collaboration!